Sweet summer berries with a hint of mint — VELO's highest-rated fruit flavour, and it's not close.
Sweet summer strawberries with a gentle mint finish — no heavy menthol, just ripe berry flavour. VELO's highest-rated fruit pouch, available from 4mg to 17mg.
See what customers are saying about Velo Ruby Berry
VELO has a decent range of fruit flavours, but Ruby Berry is the one that consistently gets the best reviews. Alternix gave it 5 out of 5 — the only VELO flavour to get a perfect score. And honestly, when you try it, you can see why.
The flavour is straightforward: ripe strawberry with a mixed berry tartness and just a whisper of mint at the end. No ice blast, no heavy menthol, no weird cooling sensation fighting the fruit for attention. Just berries that taste like berries. The sweetness is there but never crosses into sickly territory, and that slight acidity keeps it from being one-note.
It's the kind of pouch you can use all day without getting flavour fatigue. A lot of fruit pouches are great for the first can and then you're over it — Ruby Berry doesn't seem to have that problem.
Ruby Berry gets the widest strength range of any VELO flavour in the UK:
The Mini format holds 15 pouches in a smaller can. The Slim format holds 20 at 0.7g per pouch. The flavour stays the same across all five — they just differ in how much nicotine is packed in.
If the name doesn't ring a bell but the description does, you might know this one as Blushy Berry. VELO renamed it during their brand refresh. Same formula inside — same strawberry, same mild mint, same pouch. Just different packaging. Some online retailers still list it under the old name, so don't worry if you see both.
The berry flavour hits its peak around 5 to 10 minutes in. From there it holds steady for about 30 minutes, with the mint freshness becoming slightly more noticeable as the sweetness fades. Total useful time is 30 to 45 minutes depending on the strength — the 14mg and 17mg variants seem to hold their flavour a bit longer than the lighter ones.
The RRP varies between £5.00 and £6.50 depending on the shop. Online is always cheaper.
Two Wombats sells Ruby Berry at £4.20 a can with free shipping. Snus Vikings is at £4.22 with free next day delivery. NicPouches does the best bulk deal at £33.90 for 10 cans — that's £3.39 each, which is basically half the high street price.
Haypp and Northerner stock all five strengths individually at £4.99 per can, which is useful if you want to try different strengths without committing to a bulk order.
We track Ruby Berry prices across 7+ UK vendors. Check our price comparison page for live deals.
Two Wombats
Northerner UK
HAYYP
Snus Vikings
