What Does ZYN Violet Licorice Actually Taste Like?
Most nicotine pouches play it safe with mint or some variation of berry. ZYN Violet Licorice goes in a completely different direction — proper black licorice layered with soft violet florals and a salmiak salt backbone that makes the whole thing taste unmistakably Scandinavian.
The flavour unfolds in stages. Licorice comes first — earthy, a touch sweet, grounded in real anise rather than anything synthetic. Give it a minute and the violet starts creeping in, adding this gentle floral quality that keeps the licorice from getting too heavy. Then underneath everything there's a peppery warmth and that salty salmiak tang. If you've ever picked up a bag of Dutch drop or Finnish salmiakki, you'll get it straight away.
It's the kind of flavour people tend to have strong opinions about. But the ones who like it really like it — it becomes a regular rotation flavour, not just something you try once for the novelty.
Three Strengths, Same Flavour
You can get this in 6.5mg (Normal), 9mg (Strong), or 11mg (Extra Strong). The 6.5mg is solid for lighter sessions or if you're newer to pouches. The 9mg is where most everyday users end up — enough nicotine to feel it without it being the focus. The 11mg is there for people who want more kick.
Good news: the flavour doesn't change between strengths. You're not sacrificing taste for nicotine or vice versa. All three deliver the same violet-licorice profile.
How the Slim Wet Format Works
ZYN uses what they call a wet formula here — the filling is moist but the pouch surface stays dry. In practice, that means the flavour gets going within the first minute and holds steady for 40 to 50 minutes. The dry outside means low drip, so you're not swallowing a bunch of excess liquid.
The slim shape sits flat under the upper lip. Each pouch weighs about 0.7g, which is light enough that you genuinely forget it's there. Nobody's going to notice you're using one.
Made by Swedish Match
Swedish Match has been making oral nicotine products in Sweden for over a hundred years. They're now part of Philip Morris International, but the manufacturing still follows their GOTHIATEK quality standard — basically a strict set of controls that every batch has to pass through before it ships.
The pouches themselves are all-white, completely tobacco-free. Plant fibre base, pharmaceutical-grade nicotine. No tobacco leaf, no staining, no smoke or vapour.
What You'll Pay in the UK
The RRP is £6.50 a can, which is what you'd expect to pay at a supermarket or newsagent. Online is a different story. Two Wombats and Snus Vikings both sell ZYN Violet Licorice at £4.22 with free next day delivery — that's 35% off without even trying. Buy a 10-pack and you're looking at roughly £3.80 per can.
Check our price comparison page for up-to-date pricing across every UK stockist.